brains function design

We have all heard that saying before, such a cliché, an overused statement said so often, we are numb to it’s meaning.

But in difficult times, we all have to make decisions about how to move forward, and there are only 2 ways to go, either fail or adapt. Seems clear to me. I choose the latter. So what can we do? We all have to continue to attract new customers or clients, we still have to stay on point, and inevitably we need to become more efficient.

Now, I want to share with you what I heard from 3 businesses I met with this week. In each case I heard one form of “ We don’t really use our web site to sell or it’s just up there so people know who we are” and my only reply was WHAT?

So I asked, “Do you know who is visiting your site?” “Do you know how long they stay on any one page?” “Do you ask anything of people when they get there?” “Are you collecting any information from you visitors so you can continue to market to them later on, are blogging yet?

In every case, and with every question I got the same blind stare. Welcome to the re-education of web based business. As much as we have become an online culture there are still many who don’t understand the power that lies in the creation of a great web site.

We have talked before about the difference between creating an online brochure and creating a truly functional tool that allows you to do real business on the web. This can be anything from, ordering online, booking appointments, creating intuitive forms, and beyond. All packaged up with great design.

A great web site should collect data you can use to make decisions about where you are. Blogging gives you the opportunity to find out what your visitors think of you on your terms and this information can help you make informed decisions moving forward.

I say, this a great way to adapt and I suggest that all of you take a look at your site in a new way. If you read the statements above and you answered no to any of the things listed then you’re missing out on valuable information you need to sell more effectively.

So think about it and make the right changes.  This is one thing the tough can do to keep on going.