brains function design

I recently attended a seminar called “Accidental Branding” at NYU. It was amazing, hearing the stories of ordinary people such as Roxanne Quimby, of Burt’s Bees, and Craig Newmark from Craigslist because they were inspiring to say the least. The book “Accidental Branding” by David Vinjamuri goes into more detail, but it was incredible to hear their stories first hand.

I left the seminar thinking about our company, Brains Function Design, we are after all, in the business of building brands, and we are really into innovation and technology. In fact our company is built entirely on the pretense that we can compete with and win against larger companies and bigger brands.

The book refers to RULE #2 – Pick a fight!

In the “Accidental Branding” world, they say that one of the reasons why these companies succeed is because they challenged conventional wisdom and decided against the status quo, much in the way that Apple did with IBM and continues to do with Microsoft.

That is one thing I can say about BFD.
RULE #2 is a rule we will never break.
We believe in the challenge not just to push the envelope, but tear it wide open.
What’s in development right now is designed to do just that and I am really looking forward to telling you more so stay tuned.