brains function design

One of the coolest things about being a small business is that you don’t have to operate like a big one.

Isn’t that great?

Initially you make not think so, in fact you might even think that the size of your company could even put you at a disadvantage but I am here to tell you that your absolutely wrong, especially when it comes to marketing your business.

Let us take a look at the advantages.

Small business can typically make innovative decisions much faster than a larger company whose bureaucracy and multiple layers make it impossible to move quickly. So you can take advantage of the ability to change quickly if necessary.

Small businesses can be flexible with their campaigns and use technology along with traditional marketing to create opportunities rather than expect things to happen as a result of big budget advertising. Getting down and dirty and using every available means to become more visible can get you noticed, and many of these methods are cost effective.

The use of web in this equation is critical. You can create any message you want, but most importantly you can gather the information you need from your visitors.
Why does this help? Well, when you know what they are looking for you can adapt. Driving traffic to your site should become your primary objective. That is where great things happen and when you focus on this you will be surprised at the results.

Stay tuned.

This morning, when I turned on the TV looking for the weather, I caught the beginnings of a story about something that was posted on YouTube. I was busy getting ready to leave but I did tune in long enough to hear that this particular video posted about 5 months ago had received almost 4 million hits.

Ok, I am listening.

What about this video? What attracted the attention of the mainstream media? As it turns out, this video was related to the topic of Global Warming. OK. The news report focused on the popularity of the video and how it came to receive so much traffic. According to the story, the creator of the video posed this as a lesson to his students, and they in turn, passed it on, and on and on.

So, naturally I had to find the entire video in YouTube and I did, but I realized that there is much more to the story than a video about global warming.

The real story is how a lo-tech video, with a simple message was able to become the focus and topic of conversation. In it, the impassioned storyteller tells his listeners. “Spread the word, forward the video to whoever you can. In today’s information age, you have the ability to change the culture and remarkably, with just the click of a button”.

Think about that. His message, his intent, and a simple request. “Spread the word, pass it on”. That’s the lesson. Using this technology can also be your propeller. With just a simple click and request to pass it on.